Simon Sinek
The "Brand & Authority" Content
Simon Sinek is a master of using concise video to build authority and maintain daily relevance, positioning himself as the definitive expert in "Why."
Socials
Simon has a clear social strategy using short form video to stand out as the expert in his niche.
Shares free advice and guidance on how to become the best version of yourself at home and in business.
Doubles down on his expertise by sharing snippets of him on podcasts and on stage to give him real brand authority.
YouTube
Simon uses his YouTube channel to double down on his brand authority, sharing 2 x videos per week giving free information in easy to digest 5 minute clips as well as sharing full key notes from his leadership sessions giving you free access to a invaluable information.
Kindra Hall
The "The Irresistible Power of Storytelling"
Kindra treats her video content like a strategic ecosystem. She doesn't just "post videos"; she uses different formats to move people through a journey from stranger to high-paying client.
YouTube
On YouTube, Kindra moves away from the "look at me on stage" vibe and shifts into consultant mode.
She posts deep dives that break down the mechanics of storytelling.
Uses key words in her titles such as 'Transform, Enhance, Unlock' to capture peoples attention
Socials
Kindra often films herself in casual settings sharing a "quick win" or a story that just happened to her.
She uses video to stop the scroll, then uses the caption to drive a business point.
Shares high-quality clips of her on prestigious stages or podcasts, signalling that she is "vetted" by other industry leaders.
Brand Story
Kindra uses a cinematic brand story to anchor her entire business.
It alternates between "Professional Kindra" and "Human Kindra"
It isn't a resume, It’s the story of the problem she solves for her audience.
Mel Robbins
The "Audience Engagement" Library
Mel Robbins excels at using raw, authentic content to drive massive audience growth and build a community that turns into loyal customers.
Socials
Like Simon, Mel has a clear social strategy using short form video to stand out as the expert in her niche.
Shares free advice and guidance on how to change your mindset to build unbreakable resolve and achieve your goals.
Doubles down on her expertise by sharing snippets from podcasts to give her real brand authority.
Highlight Video / BTS
Mel uses her about section of her website to showcase highlights of her speaker sessions through a dynamic and engaging highlight reel.
The reel features RAW behind the scenes footage of her preparation and live highlights from her speaker sessions giving you genuine insight into what her sessions are like.